A Chip off the Old 'greenwashing' Block

OK, I admit it. I bought into the marketing hype hook, line and sinker. Even with twenty years experience in advertising sales and some finely tuned marketing radar, I still couldn't resist adding the bag of SunChips to my shopping cart.

I had seen the ad on TV weeks before. It showed a SunChips bag laying in the soil and slowly disintegrating, ultimately becoming compost. Yup... they had my attention. Fast forward to my local supermarket with its extensive natural and organic options, and there, on an endcap: SunChips in huge bags, sporting the 100% Compostable logo and a special reduced price. After much deliberation, ("well, I can at least write about this on my blog"), I actually returned a box of organic, seeded, whole grain crackers to the shelf, and replaced the carb content of my cart with this super sized, crinkly, compostable bag of artificially colored snack food.

Now, as far as snacks go, SunChips may not be the worst addition to your kids' lunchbox compared to Frito Lay's other products, but let's face it: health food it's not. I haven't seen Yellow Lake 6, Yellow Lake 5, Blue 1 or Red 40 on the nutritional food pyramid lately. But this brand is no stranger to clever marketing hype.... peruse some of SunChips' print advertising from last year (before the focus on environment), and you'd swear it was part of an FDA recommended healthy heart diet!

My intention is not to slam this product, or judge FritoLay's environmental efforts as solely opportunistic. I truly believe that everyone can only start where they are, and that each step in the right direction deserves encouragement. Their solar powered plant, compostable bag, and educational website explaining how to compost, is certainly a start.

But caveat emptor... buyer beware. When you judge a product by its marketing slogan when it comes to your health and the health of our planet, you are at risk. We need to dig deeper, read the fine print, and think holistically about the impact of our choices.

The best snack foods - like fruits, nuts and veggies - come in their own biodegradable and compostable packaging. And instead of empty calories, along with the sweet, savory and/or crunchy satisfaction, you will benefit from the vitamins, nutrients, sustained energy and a sensual experience of smells, tastes and textures that only nature can provide. Make that snack organic, and you're further supporting the health of your body, the planet, and a sustainable economy.

With all that said, the bag of SunChips now sits empty on the counter. My belly is a bit disgruntled from the experience, but what's a little suffering for the sake of an educational experience?

Tomorrow, that bag goes into the compost heap. I hope it's better at digesting this product than I am.

How Green do I really have to Bee??

Subtitle: Part II of the Fire Pit Story

First, let it be known to all that I sometimes have a hard time making decisions. (those who know me well might mock my "sometimes" qualifier)

Second, let it be said there is a very happy ending ... in my yard sits a lovely fire pit awaiting this evening's gathering (weather permitting). But this fairy tale ending was not without its green judgmental dragons to be slain.

As per my last post, my search for a gently used fire pit included pinging a few folks on Craig's list, an email to my town list, and joining Freecycle!

It took about 12 hours for my Freecycle membership to become active, and when it did I posted a "WANTED" email. I got one response from someone suggesting I use cement bricks and build something fireproof. Ya right..."Thanks for your suggestion" was my reply.

From my town list I received one offer for a loaner (which I shared in my last post), one suggesting that I check with the fire department to see if they're legal ("thank you for your suggestion"), and another letting me know Walgreen's had them for 50% off.. around $14. ("Thanks for the info!"). A fourth neighborly email said she thought she had what I was looking for, and she'd send a photo if I'd like. ("Yes, I'd like! And how much are you asking??")

Before I heard back from my local option, a phone call came in from my most desired Craig's list option. I really liked the design of this one and had already imagined me and my friends gathered around it... 'Yes, it is still available, and you can come by tonight or tomorrow" $50 - non negotiable, and a 45 minute drive.. without traffic. "Great, I'll call you back with when I'll come by, just working out my schedule"

Only 20 minutes later, an email with a picture of a barely used, clean and simple fire pit popped into my email box. "Is $25 too much?" and only 5 minutes away.

So, do you see where I'm going with this story??

Do I make the "greener" choice.. save gas, money, time and buy locally OR buy the one I have coveted from the moment I saw it? And if I choose the less green choice, what do I tell the bloggisphere? Should I make a decision based on what THEY might think of me? How much does what it looks like really matter? What if I travel all that way and I don't really like it? Will one of them be upset if I buy from the other? Should I try to see the local one first? You can see, my mind is not a pretty place sometimes.

But herein lies a true dilemma if one chooses to really think about it: How much influence should the "green-ness" of our options affect our purchase decisions?

Ok, sometimes it's obvious: Do I buy the Hummer or the Hybrid? Buy compact florescent or incandescent? Wash in hot or cold water? Turn off my computer for the night or leave it running? (Please, turn it off ;)

But other times, not so much: Locally grown or Organic? Take the train or the bus? Spend $150 on a pair of Organic cotton jeans or $30 on sale at the Gap? Travel 10x the distance to get what I want, or pick up what's right around the corner?

I guess it's a matter of scale and differential that takes me from the no brainer decisions to the mental gymnastics I went through for this. It's exhausting to weigh every decision from this perspective, but the more I involved I get in the green movement (and the more this blog holds me accountable) the more clear it is that every choice, even the smallest ones, are an expression of my values.






And yes, making the greenest choice possible is one of my values... and pretty high on the list at that.


But this time, aesthetics won out.

And by the way, if you or anyone you know is looking for a barely used, well cared for fire pit for $25, I know where there's still one for sale.

Happy Friday!